Tuts+ Podcast Episode 2 – The Business of Logo Design

In this episode we discuss the business of logo design. This will include information on both the create and business side of the industry. First we will talk a little about the creative process of logo design. Where do the ideas come from? How do you decide what style is most appropriate? How much input does the client get?

Afterwords, we talk about how to market yourself as a logo designer. How do you get your first clients? How do you figure out what to charge? What is a logo designers best marketing tool? We have some great discussions with guests Von Glitcha and Dickie Adams, both regulars of our popular Freelance Switch podcast: Freelance Radio.

We’ve Done it Again

This is our second Tuts+ podcast, so we are still learning the ropes. Please leave your feedback in the comments section on how we can improve future episodes. Also, make sure to tell us what you’d like to hear next time. Enjoy!

All music and sounds supplied by the very awesome AudioJungle!

• Length: 1 hour
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Introductions

• Host: Danny Outlaw
• Tuts+ Editor: Sean Hodge
• Guest: Von Glitschka, Illustrative Designer
• Guest: Dickie Adams, Jack of All Trades

In the News

Article 1: “iStock opens can of nasty worms“

This article discusses some of the potential negative issues with iStockphoto’s decision to start selling pre-made logo design solutions. There are links to other articles on this subject and don’t miss: The best logo design tutorial in the world… ever!.

Article 2: “Your Halloween Costume Sucks“

Check out these awesome Halloween costumes from the DragonCon convention. As some of you may know, many people dress up at these sort of events as their favorite fantasy related character. These blow away just about anybody’s costume this year.

Suggested Tools

• Danny Outlaw recommends: Screenr for recording screencasts through your browser.
• Sean recommends: Helvetic Brands run by logo and brand designer David Pache.
• Von Glitschka recommends: Copy Craft printers and their Business Card Recycling Program.
• Dickie Adams recommends: the mysterious Google Wave.

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