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Jeff Rogers

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Jeff Rogers is a graphic designer and illustrator living and working in NYC. He is employed by SpotCo creating and art directing key art for Broadway theatre shows. He also works on a freelance basis creating illustrative lettering for such clients as Nike, Pacific Sunwear, Ace Hotel: New York and others.

Ace Hotel Wall Murals
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Ace Hotel Wall Murals

on May 23rd 2010 with 12 comments

As a designer, I feel it’s always a good idea to take on new and challenging projects when the opportunities present themselves. The way you solve problems and adapt to different situations is a big part of what defines you as a designer. For example, when I was approached by Ace Hotel in NYC to do a series of murals that would cover multiple walls of some of their hotel rooms, I jumped at the chance… even though at the time I had no earthly idea how I was going to do it. I figured out a way though and now I use some of the techniques I developed for this project in other design projects, especially when I need to create hand made or illustrated typography.

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