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The Making of an “ELITE” Identity

The Making of an “ELITE” Identity

on Jul 4th 2011 with 9 comments

Deep down inside every designer loves a good ol’ fashion logo. In-fact, as a kid you probably redrew the Nike or Lacoste logo over and over, just for fun. Or was that just me? So when a start-up business owner of an athletic training company approached me to help with their identity I was super excited about the opportunity. In this case study I will cover the process that I went through to the create the logo as well as a few of the identity pieces.

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This entry is part 3 of 16 in the Logo and Identity Design Session
Quick Tip: Create a Colorful Sliced Sphere to use as a Logo Design

Quick Tip: Create a Colorful Sliced Sphere to use as a Logo Design

on Nov 17th 2010 with 25 comments

Colorful and vibrant logos are extremely trendy recently. In this Quick Tip we will take a look at how you can easily create an appealing colored sphere which will make a great foundation for a successful logo. Let’s get started!

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This entry is part 15 of 16 in the Logo and Identity Design Session
Inspiration: Colorful and Vivid Logos

Inspiration: Colorful and Vivid Logos

on Jul 6th 2010 with 50 comments

The world as we see it, is populated by colors. Every day we see brands and businesses using colors to define their identity (for example, the famous "yellow M" of a multinational fast-food chain). Although logos are traditionally made with minimal colors, the shift towards full color is unmistakable. In fact, a recently published article by Logo Lounge states that, for many years logos have been designed with one or two colors and recently designers have begun to look at the actual surface of the shapes as an entirely new canvas and the use of color is unrestrained. The article goes on to say that, rainbow-like color is often used to represent the concept of a full spectrum, more choices, or additional capabilities. In this compilation we present to you a selection of colorful and vivid logos that are fresh, inspiring and push creative boundaries.

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This entry is part 8 of 16 in the Logo and Identity Design Session
Profile: Bojan Stefanovic, AKA Logoholic

Profile: Bojan Stefanovic, AKA Logoholic

on May 8th 2010 with 6 comments

Bojan Stefanovic, the man behind logoholik.com, has made two stunning confessions. Ones that may turn the design world on its head: he has never even tasted coffee and all of his logo designs and corporate identity creations are done on a PC.

We know those go against all of your sensibilities and moral codes. We realize this will probably make you start to question your existence. We can’t apologize for being the bearer of bad news though, as this doesn’t change the fact that he’s just an all-around cool guy. At 36 (“and a half”), Stefanovic states that he’s only accomplished about half of what he’d hoped to by this age. But based on the success he’s enjoyed thus far, it makes you wonder what’s left on his list.

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This entry is part 10 of 16 in the Logo and Identity Design Session
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Interview with David Pache of Helvetic Brands

on Feb 14th 2010 with 5 comments

David Pache is a branding expert from Switzerland. His work is grounded in design principles, which gives him a strong platform to create unique identities from. He has recently rebranded his studio under the name Helvetic Brands, as that better describes his services.

David prides himself in not overcomplicating identity solutions. He feels a solid brand is easier to remember when delivered simply. While he has a well developed approach to creating client solutions, he consistently experiments with various tools, such as markers, legos, paintings, and photography.

In this interview, David talks about creating custom typographic logo designs for clients. Learn his process for this and how it elevates the solutions he’s able to offer his clients. He also talks about his sketching, conceptual process, presenting solutions to clients, and more.

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This entry is part 11 of 16 in the Logo and Identity Design Session
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Inspiration: Fantastic Logos Across the Color Spectrum

on Feb 9th 2010 with 43 comments

One of the biggest uses of Illustrator has always been and most probably always will be logo design. All good corporate image design relies on a great composition and superb typography – this isn’t as easy as it sounds. It takes hours of sketching, hours of mocking and even hours finishing the final touches. To even get to that stage you need to know what you’re doing and do plenty of research into the industry to find out what works and what doesn’t for certain companies.

To help inspire you for your future logo projects we have compiled a collection of eighty stunning typographic logos. The logos are categorized into colors with some brief explanations on color meanings in logos. We want to know what your favorite logos are, so let us know in the comments section at the bottom of this post!

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This entry is part 12 of 16 in the Logo and Identity Design Session
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Create a Classic Vector Crest Logo – Vector Premium Tutorial

on Dec 10th 2009 with 8 comments

We have another great Vector Premium tutorial available exclusively for Premium members today. If you want to learn how to create classic heraldry shapes, and blend them into a modern crest logo, then we have an awesome tutorial for you. This one will have you creating well balanced vector artwork in no time!

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This entry is part 13 of 16 in the Logo and Identity Design Session
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Tuts+ Podcast Episode 2 – The Business of Logo Design

on Nov 13th 2009 with 4 comments

In this episode we discuss the business of logo design. This will include information on both the create and business side of the industry. First we will talk a little about the creative process of logo design. Where do the ideas come from? How do you decide what style is most appropriate? How much input does the client get?

Afterwords, we talk about how to market yourself as a logo designer. How do you get your first clients? How do you figure out what to charge? What is a logo designers best marketing tool? We have some great discussions with guests Von Glitcha and Dickie Adams, both regulars of our popular Freelance Switch podcast: Freelance Radio.

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This entry is part 16 of 16 in the Logo and Identity Design Session
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