This tutorial is perfect for the advanced beginner who wants to take her skills to the next level. We'll explore how to create 3D text and use depth-of-field to enhance a design.
Final Image Preview
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Step 1
Start by typing each letter separate so you can adjust the angle and 3D qualities of each. I'm using a font called Futura Bold. I'd recommend using a font that is not thin and delicate. The more weight the font has the better.
Also, use a grey or light color so when you proceed to the next step you'll be able to see what your 3D text looks like.

Step 2
Go to Effect > 3D > Extrude & Bevel... Enter variables where I've highlighted below to achieve the look indicated.

Step 3
Even after you apply 3D effects that you would like your letter to have you can also continue to rotate the letter to whatever angle you like, as I've done below. Just use the Selection Tool (V) to rotate the letter.
Click on a color and the shading will automatically be applied to the different faces of the letter.

Step 4
Use the same technique on the other letters. Use the Swatches Palette to quickly pick a range of vibrant colors and apply them to each letter.

Step 5
Create a depth-of-field (the appearance of objects being closer and farther away) by going to Effect > Blur > Gaussian Blur... Enter the variable below and click OK.
Note: Make sure your letter will not need to be scaled larger or smaller after you apply the blur, as blur effects do not scale regardless of any preferences you have designated in Adobe Illustrator.

Step 6
To create an even wider focal range, you can give different letters a unique blur amount.
Observe how the angle, scale, blur and color all factor into how the entire word is perceived. Each letter has a random quality about it. The scale is varied to suggest distance. Again, the blur reinforces the depth and the colors are all bright and not repeated next to each other.

Step 7
Type the rest of the phrase. The font I'm using is Bickham Script. As you can see, the font is very different from the font that the word "Playful" is written in. This creates a nice range and contrast between the two. Do the same for your layout.

Step 8
Using the Rounded Rectangle Tool to draw a rectangle as shown below.
Note: You can adjust the curvature of the corners by holding the up or down arrow while you draw the shape.

Step 9
Fill the rectangle with a 3-point gradient. The right-most green color helps create a slightly darker green that will frame the rectangle even more.

Step 10
Move the text over the background. In order to apply a gradient to the text you will first need to turn it into outlines. Go to Type > Create Outlines. Now, select the text and give it a subtle grey to white gradient.

Step 11
To make the text look even more 3D add an Inner Glow by going to Effect > Stylize > Inner Glow... Select Screen, in the Mode drop down. Enter about 75 for Opacity and set the blur to your liking.

Step 12
Now that the letter looks somewhat rounded we'll take it a step further and add a drop shadow. Go to Effect > Stylize > Drop Shadow... Set the Mode to Multiply (so the shadow blends nicely with the background). Set your Opacity to about 20 and give it a blur of your choosing.

Step 13
This is what your design should look like right now.

Step 14
We'll give certain faces of each letter an enhanced look by giving them gradients. First, make a copy of the letter. Select the copy and go to Object > Expand Appearance. Now go to Object > Ungroup. Continue to Ungroup the object until you can select the face of the object.

Step 15
Select the face of the letter and give it a moderate red to dark-red gradient.

Step 16
You can now delete the leftover parts of the letter that you did not apply a gradient to. Place the face of the letter over the letter with the 3D effects applied to it.

Step 17
Use this same technique to create depth on any other letters that need it. For instances where the letters are blurred simply apply the same blur to the face of that letter. To see how much blur a letter has double-click on that effect in the Appearance Palette.

Step 18
Next we'll give the background a random circle pattern. Draw a circle using the Ellipse Tool (L). For the purposes of this tutorial I've used a black circle but your circle should be white, or whatever color you want your pattern to be. Drag the circle into the Brushes Palette. The dialog in the next step will open...

Step 19
Select New Scatter Brush and click OK...

Step 20
Select Random for Size, Spacing and Scatter. Next, drag the small triangles to both sides of the slider for all three options. This will ensure the circle pattern is varied and not too repetitive. Click OK.

Step 21
In the Brushes Palette select the circle brush you just created. Select the Paintbrush Tool (B) and draw an arbitrary line. Your line will be replaced by a circle pattern similar to the one below. If your circles are not as random as you like, just double-click on the circle in the Brushes Palette to change the parameters.

Step 22
Place the circles on their own layer behind the letters. Feel free to draw more lines or copy and paste the other circle pattern to build a mass of circles.

Step 23
Using the Ellipse Tool draw a circle and give it a Radial fill with a 3-point gradient. Using 3-points will allow you to give the circle an extra highlight that will add to its realism. Copy and paste this shape a few other times throughout the layout.

Step 24
You can create other brushes using different shapes like squares, triangles and outlined versions of each shape to keep things interesting.

Step 25
Using the Pencil Tool (N) draw some erratic shapes that will function as moss or general greenery on the letters.
When you're drawing with the Pencil Tool it's sometimes difficult to close the shape. The easiest way to close a shape is to hold down the Option key when you are nearing the starting point of the shape. This will automatically close the shape.

Step 26
Add other assorted shapes and give them a green to dark-green gradient.

Step 27
To make vines I've simply used one of the alternate characters that was included with the font Bickham Script. If your font does not have alternate characters you can try using parts of other letters, like an S for example. Otherwise you will need to draw some curly shapes the old fashioned way... using a Wacom Tablet and the Pen Tool.

Step 28
Create a leaf shape in much the same manner that you did for the moss shapes. You'll get better at drawing shapes the more you practice.

Step 29
To amplify the look of the leaf give it an Inner Glow by going to Effect > Stylize > Inner Glow...

Step 30
This is what your layout should look like right now.

Step 31
We'll give the background a bit of motion by using the Pen Tool (P) to draw a shape similar to the one below.

Step 32
Duplicate the shape a couple times and adjust the Opacity to lessen the appearance of the shape. Give some of the shapes a tenuous blur to again create the illusion of some of the swooshes being farther away.

Step 33
Using the Rectangle Tool, draw a rectangle and give it a 4-point gradient with white being on both ends.

Step 34
Place the gradient over the background and give it a blur. In the Transparency Palette set the shape to Multiply, so it blends well with the background. Feel free to also adjust the Opacity if need be.

Final Image
Here is the final image. You've just learned how to create a vector 3D letter design. Cheers!

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User Comments
( ADD YOURS )plechi February 24th
really playful
)
( )Timothy February 24th
Very good. I think it may be better, though, if the blurring was used to add depth rather than just blurring a few random letters. So, the further away the letter is from the top the more it would be blurred
( )halli February 24th
nice result
( )David February 24th
I agree with Timothy.
( )tibô February 24th
cool pic but the blur use isn’t that good
as Tim said above.
( )This blur is more for giving depth field to the scene, you could have used the directional blur to make moving speed effects.
Ryan O. Hicks February 24th
sweet
( )Marco February 24th
Simple – yet effective (as it should be). Well done & keep up the great work.
( )Jonathan February 24th
@Timothy, David and Tibo…
I see where you’re coming from. My take on the depth is that the letters P, A, F and U are at approximately the same distance away from the viewer while the other letters are another uniform distance. Whether P, A, F or U are nearest the viewers is subject to interpretation.
Funny how stuff looks different to different people.
Thanks everyone!
( )RUGRLN February 24th
Wicked stuff….just the right tut for me ie im an advanced beginner
( )Amatatomba February 24th
I love 3D text designs. Although at a glance this doesn’t seem like it’ll teach me any new techniques, I’m gonna try it out. Nice effect.
( )JohnONolan February 24th
Completely agree with Timothy – it’s good, but could be much better if accurate depth of field was taken into consideration.
( )t. johnston February 24th
is there a step missing? after you make the letters 3d, using direct selection tool is there a step that lets you break them apart from the word?
( )writersbloc February 24th
Thanks for the tutorial, I tried playing with the depth of field a little bit on each letter, using masks to blend the blurred letter with a clean letter. Not sure how successful I was though, hard to see and illustrator’s blur seems to get awkwardly fuzzy.
http://www.flickr.com/photos/7642888@N08/3307902580/sizes/l/
Had a hard time making my letters as bright as I wanted, couldn’t figure out how to get my lighting effects in 3D Bevel any stronger.
I appreciate that this entire piece was constructed in Illustrator, learned how some old Photoshop tricks apply in AI.
( )Bryan February 24th
End result isn’t my favorite, but there’s a lot of good technique in there. I also agree with the others about the blurred letters but overall nice tut.
( )bongeeh February 25th
beautiful output!
( )Bharath Kumar February 25th
Wow, Its really a creative tutorial Jonathan.
( )Thanks for sharing
Miyou February 25th
Yea Timothy is right, if you just blur random letters it doesn’t look good. You have to blur eaither the far away ones or the close ones.
( )Jonathan February 25th
@t.johnston: I think you missed the first line of the first step.
You have to type each letter separate.
@writersbloc: Looks great! to get the more dramatic lighting don’t apply lighting effects when you’re making the letters 3d. Instead, fill the sides of the letters with gradients manually. Also, depending upon the size you make your letters can effect how pixellated the blur effects look. Make your objects really big to start (you cannot simply scale blur effects and have them retain their parameters, despite Illustrator preferences) and that should take care of it.
( )Mr Kuzio February 25th
Great!
Really great!!!
Almost awesome XD
Anyway I appreciate your tut, thanks.
( )geirbnystad February 25th
good stuff
( )Loki February 25th
The problem with the depth comes from the sizing. Because of the angle of rotation “A” & “U” appear to be smaller and thus further away and yet they are not blurred but the “bigger” letters “Y” & “L” are blurred.
One could argue that the letters are simply all different sizes and “Y” & “L” just happen to be huge and still in the distance, but the human brain expects to see letters of the same word as the same size and thus immediately jumps to the conclusion that “Y” & “L” must be closer to the camera and are just blurry letters lol.
( )coreyvf February 25th
The blurred L, Y, and L should be smaller to better create depth, since the focus is supposed to be on the other letters which are in focus.
Amazing tutorial though. Thanks a lot.
( )t. johnston February 25th
hi jonathan, after i wrote that i realized i had to type them out individually, but i still didn’t get something – do you have to type them onto each layer or something? in theory if you tell someone to type each letter out individually they’ll all be on the same layer and same word.
sorry maybe this one is above my skill level
( )Sonali February 26th
@ t. johnston It is actually very simple: For example, after you type letter “P” click anywhere in your artboard with the Selection Tool (V) or temporarily press Ctrl key on your key board & click anywhere to deselect it. Then again with Type Tool write the next letter & so on & so forth. That way all the letters will be in separate as stated in Step 1.
( )iDevelopThings February 26th
They are really playful.. great tutorial well explained..
( )Marcio F. February 26th
Great!
Really great!!!
( )Chris February 26th
Hello guys will some one post a 3D logo design like 3d cog wheel with some 2d, gradient text and also more depth in how to play with gradient in illustrator cs3 (I’m damn good in photoshop but not in illustrator).
( )Www.dev.My February 26th
Great tutorial and great output
( )Tomas February 27th
Nothing special.. sorry dude
( )James June 16th
No apology needed, just keep it to yourself if there’s nothing special =)
@Jonathan- Great tutorial! Thanks!
( )Jonathan February 27th
@Sonali- Thanks for your response.
@Chris- Post a link to what you want a tut on and I’ll see if I can make one geared towards that.
( )Michelle March 1st
Hi! I’m a bit of a beginner but I learn quickly, so sorry if this is an obvious question.
After making the letters 3D, when I try to rotate them, it appears to only rotate the bounding box, but the letter remains oriented, and thus if when I rotate the box it isn’t oriented just right for the letter, the letter disappears.
I think it might have something to do that when I select a letter, the bounding box is blue, not red as in your image. Any thoughts?
( )Jonathan March 6th
The color of the box when selected is based upon what layer the item is on.
I’m not sure I know exactly the problem you’re having. In any event, if you rotate the letter in the 3d dialog, as opposed to using the Selection Tool, you shouldn’t have a problem.
Let me know if that doesn’t work.
( )Romi Dumitrescu March 4th
heh, be playful
( )Pley March 6th
Really Good
Congratulations
( )ennan April 1st
Great tutorial,
( )an additional tip to make things faster:
after making each 3d letter press the “New Graphic Style” button in the Graphic Styles palette, so you can re-use (or edit) the 3d appearance with other objects/texts.
easss April 6th
most of my letters do not ungroup after I make them 3d. any ideas on the causes ?
( )josh June 3rd
hey type them by themselves then place them together
( )tutorial May 13th
THE BLUR WAS MADE FOR DEPTH OF FIELD..gosh..THE LETTER L Y L are either fornt or back, but it is for the depth of field.why everybody make a stupid comment
( )Kimberly June 3rd
This is just what I’ve been looking for! Thank you so much for this tutorial. It’s wonderful.
( )artscreams July 12th
wow , thank you it’s awesome
( )Peter Mikhael July 12th
thx for the tutorials
. I have a tutorial 3d logo design – Logo Design behind the Scenes. I use Adobe Photoshop, Autodesk Maya, Adobe Illustrator, and Adobe after Effects, Adobe Flash and Adobe Dreamweaver. so the final logo ready for printing, TV production and Web Publishing.
http://www.petermikhael.com/tutorials_3d_logo_design.html
( )Marcel July 27th
Wow … will try to make a new header next weekend
( )ssoukarta September 6th
Really it’s fine but my problem was that I have Adobe Creative Suite in French and worse than that is that I am not endow for English then how I can reproduce this very nice tutorial
( )erik September 13th
The shading for example the P. It appears to be one color when using extrude and bevel but later on it appears the shading has a gradient. Please advise.
( )Web Design Singapore September 24th
Haha nice! And great! Good for prints!
( )Kieran Given September 25th
THANKS a million for the tutorial. It makes we want to discover more of Illustrator.
Kieran | die-hard-freehand-fan
( )